Trade in or sell your jewelry & Watches

Thinking about selling your jewelry? If you have unwanted jewelry or Swiss watches that you don’t wear or want, or jewelry that is broken, it’s worth more to you in cash than it is collecting dust in your jewelry box..

We offer competitive prices for Diamonds over 3/4 carat, gold, platinum, and fine Swiss watches.

Plus, you can receive 15% more in-store credit over our cash offer!

Gold and platinum are accepted in any condition. Diamonds are evaluated loose or set in jewelry. All transactions are private and confidential. We have experts in our store ready to help, but we suggest calling or making an appointment to make sure we are best prepared for your visit

When you visit , our expert will carefully examine your jewelry or watch to determine the quality and condition of your piece. Most visits, we will make you an offer and you can walk out of the store with a check in hand.


Knowledge + Passion = 100+ Years

As Central New York's most professional jewelers, we are proud of our passion for exquisite jewelry and watches and our customers who wear them.


We are a third generation jewelry store proud to be part of the Central New York community. That’s why we support many local organizations throughout the year. We live here, work here, and will always be here when you need us.


Our associates are jewelry and watch professionals. They are continually growing their expertise with our brands including Simon G, and GIA. Our in-house goldsmith is able to repair and restore your treasured jewelry with the care and attention to detail you deserve.


We know purchasing jewelry or a timepiece is important. That's why your satisfaction is always guaranteed. So you can worry less and enjoy more.

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